Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare meals at home.
Compare HelloFresh to its competitors by revenue, employee growth and other metrics at Craft. First, “it simply sells overpriced boxes of curated groceries with recipes-a business model which can easily be replicated by smaller or larger competitors.” Secondly, it lacks the scale of larger competitors like Amazon’s Whole Foods or Kroger, and lastly that Blue Apron kits “target customers who are too busy to shop for ingredients to cook, but those same customers could simply buy prepared meals at Costco.” Oof.īlue Apron will release its fourth-quarter results on January 31, and you can bet I won’t be the only reporter watching those numbers with a skeptical eye as its partnerships with Walmart and Weight Watchers are increasingly promoted. HelloFreshs main competitors include DoorDash, Blue Apron, Home Chef, Green Chef and Sun Basket. The Motley Fool outlined its three top concerns, and they weren’t kind to Blue Apron or its investors. A year and a half later, APRN is trading at approximately $1.40, with several financial outlets questioning the impact of the company’s turnaround plans. Back then, when meal kits seemed like the beginning of a major shift in the way Americans eat, its shares were priced at $10. “Don’t Be Fooled: Blue Apron Is Still in Trouble” was only one of several dark headlines about the meal-delivery standard bearer that has struggled since going public in 2017.
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